Privacy Policy
Martin Case Limited
Last updated: 21 February 2026
1. Introduction
Martin Case Limited ("Martin Case", "we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website (www.martincase.co.uk), contact us, or engage us to provide services.
Martin Case Limited is a private limited company registered in England and Wales (company number 13905306), with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. We are a multichannel growth consultancy providing e-commerce consulting, Amazon PPC management, branding, and listing optimisation services.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller.
Contact: hello@martincase.co.uk
2. What personal data we collect
We may collect and process the following personal data:
a) Information you provide to us directly
- Your name, email address, company name, and message content when you use our website contact forms or email us
- Information provided during the course of a client engagement, such as business contact details and account information
b) Information collected automatically
- Technical data such as your IP address, browser type and version, time zone setting, operating system, and platform
- Information about your visit to our website, including pages viewed, page response times, and navigation paths
- Cookies and similar technologies (see Section 8 below)
c) Client service data
Where you engage us to provide services, we may access data from third-party platforms (such as Amazon Seller Central, Amazon Ads, or other marketplace platforms) on your behalf and with your authorisation. This data typically relates to your business operations — such as advertising campaign data, sales performance, and account configuration — rather than personal data of individuals.
For details on how we handle data accessed via the Amazon Ads API specifically, please see our Amazon Ads API Privacy Notice.
3. How we use your personal data
We use your personal data for the following purposes:
- To respond to enquiries — processing your contact form submissions and email correspondence
- To provide our services — delivering consultancy, Amazon PPC management, branding, listing optimisation, and related services you have engaged us to provide
- To manage client relationships — maintaining records of our communications and service delivery
- To improve our website — understanding how visitors use our site so we can improve the experience
- To comply with legal obligations — where we are required to retain or disclose information by law
4. Legal basis for processing
Under the UK GDPR, we rely on the following legal bases:
| Purpose | Legal basis |
|---|---|
| Responding to enquiries | Legitimate interests (responding to potential clients) |
| Providing services to clients | Performance of a contract |
| Managing client relationships | Legitimate interests (business administration) |
| Accessing third-party platforms on your behalf | Consent (your explicit authorisation) and performance of a contract |
| Website analytics | Legitimate interests (improving our website) |
| Legal compliance | Legal obligation |
5. Who we share your data with
We do not sell your personal data to third parties.
We may share your data with:
- Service providers who help us operate our business (e.g. website hosting via Lovable, Resend for contact-form email, Google Analytics for website analytics, and cloud storage providers), subject to appropriate data protection agreements
- Professional advisers such as accountants or legal advisers where necessary
- Law enforcement or regulatory bodies where we are legally required to do so
Where we access third-party platform data on your behalf (e.g. Amazon Ads), we do not share one client's data with another client or any external party unless required by law.
6. Where your data is stored
Your personal data is primarily stored and processed in the United Kingdom and/or the European Economic Area.
Our website is hosted by Lovable. Some of our service providers (including our hosting/content-delivery, analytics and email providers) may process data in the United States under data transfer mechanisms that comply with UK GDPR requirements.
7. How long we keep your data
We retain personal data only for as long as necessary for the purposes described in this policy:
| Data type | Retention period |
|---|---|
| Contact form enquiries | Up to 12 months after last correspondence, unless a client relationship is established |
| Client service data | Duration of the engagement plus up to 24 months, unless longer retention is required for legal or accounting purposes |
| Third-party platform data (e.g. Amazon Ads) | Up to 24 months, or 30 days after end of client engagement (whichever is sooner), unless longer retention is required for legal purposes |
| Financial/accounting records | Up to 7 years as required by HMRC |
8. Cookies
Our website uses cookies — small text files placed on your device — to help the site function properly and to understand how visitors use it.
Cookies we use:
- Essential cookies — required for the website to function
- Analytics cookies — Google Analytics 4, loaded only after you accept cookies, to help us understand how visitors interact with the website
You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.
9. Your rights
Under the UK GDPR, you have the following rights:
- Right of access — to request a copy of the personal data we hold about you
- Right to rectification — to request correction of inaccurate or incomplete data
- Right to erasure — to request deletion of your data where there is no compelling reason for us to continue processing it
- Right to restrict processing — to request that we limit how we use your data
- Right to data portability — to request your data in a structured, machine-readable format
- Right to object — to object to processing based on legitimate interests
- Rights relating to automated decision-making — we do not carry out automated decision-making or profiling
To exercise any of these rights, please contact us at hello@martincase.co.uk. We will respond within one month.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: www.ico.org.uk
Telephone: 0303 123 1113
10. Third-party links
Our website may contain links to third-party websites (e.g. Facebook, LinkedIn). We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before providing any personal data.
11. Children's data
Our website and services are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children.
12. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be available at this URL. Where changes are significant, we will make reasonable efforts to notify you.
13. Contact us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact:
Martin Case Limited
hello@martincase.co.uk
Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Correspondence address: 86 Ham Lane, Ferndown, Dorset, BH22 9DP